Reference · built on requestConnectorMarketing, reviews & analytics

Google Business Profile

Business locations, customer reviews, star ratings, and review replies across Google Maps and Search via the Business Profile APIs.

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About

Google Business Profile allows organizations to manage their physical locations and online presence across Google Search and Maps. Its developer APIs provide access to claimed business locations, customer star ratings, text reviews, owner responses, and operational attributes. Organizations monitor customer sentiment and address customer feedback directly on Google Search cards.

Through Fibric, an operator watches new reviews across business locations, proposing personalized public replies or escalation alerts for team review.

This is a reference listing. It documents what Fibric would read from Google Business Profile and what it could propose, based on the vendor's published interfaces. Fibric builds it under a managed deployment when you request it; selecting it here installs nothing.

Inputs

  • Business location details and store codes via GET accounts/{accountId}/locations
  • Customer reviews, star ratings, and review comments through accounts/{accountId}/locations/{locationId}/reviews
  • Existing business owner replies and update timestamps from review response objects
  • Location operational attributes, categories, and business hours via the Business Information API
  • Real-time review notifications delivered through Google Cloud Pub/Sub topics

Proposed actions

  • Target capability: propose a public reply to a customer review via PUT reviews/{reviewId}/reply
  • Target capability: propose updating or deleting an existing review reply
  • Target capability: propose updating business operating hours or temporary closure status on a location
  • Target capability: propose modifying location service attributes and contact details

Proposed actions are target capabilities. Every action runs propose-first and needs a validated deployment and the appropriate permissions.

What you can build

  • Address negative local store reviews

    When a customer posts a 1-star or 2-star review on Google Maps, draft a sympathetic public reply and propose notifying the store general manager.

    With Review Response, Detractor Callback

  • Analyze recurring location feedback themes

    Aggregate review comments across multiple retail locations, proposing executive summaries of common customer complaints regarding wait times or clean rooms.

    With Feedback Themes

  • Update store hours during severe storms

    When severe weather forces store closures, propose temporary operating hours updates across affected location profiles to keep local shoppers informed.

    With Weather Hold

Requirements

  • A Google Cloud project with Google Business Profile API enabled and quota approved
  • A Google Business Profile account managing target business locations
  • OAuth 2.0 client credentials or service account delegation with location management authority
Authentication
OAuth 2.0 access token issued by Google Identity with the https://www.googleapis.com/auth/business.manage scope.

Limits

  • Review management APIs require project credential approval from Google before deployment
  • Only claimed business locations can post replies to customer reviews
  • Google Business Profile APIs enforce per-project read and write quota limits per minute

Access and pricing

Reference listing. Fibric builds the connector under a managed deployment when you request it. Your quote covers the build, capabilities, usage, and support.

Request Google Business Profile ↗

Questions and answers

Can Fibric post replies to Google reviews automatically?
No. Fibric drafts proposed review replies based on reviewer comments and your operational guidelines. A designated team member reviews and approves the reply before it posts to Google.
Which Google API endpoints are used for review management?
Reviews and replies are managed through the Google My Business Account Management API under the accounts/{accountId}/locations/{locationId}/reviews resource hierarchy.
Does Fibric notify teams when new reviews appear?
Yes. Google Business Profile supports Cloud Pub/Sub push notifications for new reviews. When configured, Fibric processes new review events immediately without polling delays.
Ask about Google Business Profile

Ask about the capabilities and requirements in this listing.

For project-specific requirements, contact Fibric.

This connector listing is developed, published, and supported by Fibric. It describes integration with Google Business Profile through published interfaces. Third-party names and logos identify the systems an integration connects to; they are the property of their respective owners, who are not affiliated with Fibric and do not sponsor or endorse this listing. Trademark policy